Generation x consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. generation x is also replacing baby boomers as the largest segment of business travelers. in response, american airlines is offering travelers in-flight wi-fi, entertainment on demand, and personal power ports. this is an example of how forces impact the marketing environment

social

Explanation:

Based on the information provided within the question it can be said that this is an example of how social forces impact the marketing environment. Social Forces refers to a significant number of members within a society causing social change to occur. Companies focus a lot on social factors since they need to target certain groups of individuals and make products/services that they would enjoy and want to purchase in order for the companies to turn a profit.

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