Shaw industries, a giant carpet manufacturer, increases its control over raw materials by producing much of its own polypropylene fiber, a key input to its manufacturing process. this is an example of using related diversification to achieve value by pooling negotiating power to achieve market power using related diversification to achieve value by integrating vertically in order to acquire market power using related diversification to achieve value by leveraging core competencies to achieve economies of scope using related diversification to achieve value by integrating vertically in order to attain economies of scope

related diversification to acquire market power by integrating vertically.

Explanation:

According to my research on different business strategies, I can say that based on the information provided within the question this is an example of related diversification to acquire market power by integrating vertically. This is a a business strategy that focuses on expanding into product lines that are relatively similar to the product lines currently being offered by that same company. Which is what Shaw Industries is doing since they are producing more of the product already being offered.

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