Strategic group mapping is a visual technique for displaying: how many rivals are pursuing each type of strategy. which companies have the biggest market share and who the industry leader really is. the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors. which companies have the highest degrees of brand loyalty. which companies have failing business models.

The different market or competitive positions that rival firms occupy in an industry and identifying each rival's closest competitors

Explanation:

Strategic Group Map is a graphical representation of the strategy, highlighting the challenges that the organization will have to overcome in order to fulfill its mission, future vision and establishment in the competitive market. In this case, a strategic map of groups would allow the visualization of the different market or competitive positions that rival companies occupy in an industry and identifying the closest competitors to each rival.

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