What is a target market and why is important to identify one?

a target market refers to the group of individuals or potential consumers that a company expects that they will buy the product that it's selling. A target market varies based on the place , the way of life and behavioural ways of people .

Explanation:

Why is it important?

A company needs to know whom they are going to be selling their product to and who is very likely to buy it ,these are the people who are likely to help the business grow as they buy the product and they are very likely to maintain their loyalty to that particular product.

A business relies on customers and how they buy the product and their constant loyalty.

the company needs to establish those customers who are their target market because it would help them grow the business.

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