Aconsists of the benefits or customer value received by its sellers. is the cluster of benefits that an organization promises customers to satisfy their needs. is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value. consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort. is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.