Amarketing strategy is the same thing as locational excellence outlines what a firm plans to do to appeal to potential customers is a step-by-step blueprint for all functions of a firm, identifying specific actions to take outlines what a firm plans to do to dissuade certain segments of the population to purchase the product.

is the same thing as locational excellence outlines what a firm plans to do to appeal to potential customers

Explanation:

Marketing strategy of a business may be defined as the overall plan or strategy of the business that the firm or the organisation plans to reach out to the consumers and persuade them with their marketing skills to influence and mould them to their favours.

The business people try to influence the public and try to make them their customers by providing them the product or the services of their business.

The best marketing strategy incorporates and fits into the market. It attracts customers.

Thus the answer is marketing strategy is the same thing as locational excellence outlines what a firm plans to do to appeal to potential customers.

i would say b. research typically uses a variety of sources