Is a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.

The correct answer is: Consumer ethnocentrism

Explanation:

Consumer ethnocentrism is a type of ethnocentrism. The ethnocentric individuals believe that their ethnic group is superior to others. It involves comparing their own ethnic group with the other groups and rejecting the groups that are different.

Therefore, consumer ethnocentrism refers to the consumer's ethnocentric views of considering the products produced by their own country to be superior and thus, rejecting the products produced by the foreign countries.

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