Is an approach used to capture user-provided information, such as information from warranties, surveys, user registrations, and contest-entry forms completed online.

Explicit personalization technique

Explanation:

According to my research on different techniques used by web designers, I can say that based on the information provided within the question  the approach being described is called Explicit personalization technique. This is when a website is personally tailored to you, since you are the one that personalizes the website the company is able to capture your information.

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