Refers to an attitude toward a distinguishable group of people based solely on their group membership.

   Prejudice

Explanation:  In essence, prejudices can be both positive and negative, that is, a certain attitude towards the individuals of a particular group, simply because they are members of that group. Most often, these prejudices are negative and, like many negative phenomena, are based on lack of information and misunderstanding of the true image of the group. This lack of awareness results in fear, and is the consequence of certain adopted patterns advocated by the majority, without the desire to see diversity. These prejudices can literally be about anything, a group of athletes, musicians, or any non-uniform cultural group.

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