How do the media use public opinion polls during election season?

Electoral polls can be considered as one of the most useful tools that the political class has to press public opinion. However, its inclusion as a tool of democratic government has always aroused, and still continues to raise, widely held opinions. From the beginning, different authors contributed their different perspectives on the advantages and disadvantages of this instrument helping to contribute to the construction of the public image of the electoral polls.

Thus, some scholars pointed out that the results obtained from the representative samples would reveal the benefits that could be obtained from the correct application of the new instrument. They argued that the reliability of the surveys was the fundamental axis of their usefulness and legitimacy, recommending their use as the method  more effective to improve a representative government. And they insisted on the importance of knowing and measuring public opinion at shorter intervals than inter-electoral periods. It also defended the scientific status of the surveys with the objective of being able to train them as a response to the government by public opinion and as a new instrument in the service of information.

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