James and lily have a casual approach toward their relationship. they have several partners and are not possessive about each other. their relationship is based on fun and lacks any emotional support. this is an example of a(n) style of love.

Ludus style of love

Explanation: Ludus style of loving is considered as the playful love style, where the person is supposed to be in a relationship for fun and happiness rather providing any emotional  feelings. This type of love deals with connection based on uncommitted nature of the people.

Thus James and Lily are in ludus style of love , which display only fun relationship without much responsibility and commitment.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

can you explain it better