Lyla faces the challenge of developing the promotion mix for a new business. given the uniqueness of the new products and a very limited budget, lyla confronts a creditability problem. she realizes that the promotional messages of an unknown firm may be met with skepticism. what should lyla consider?

Kelsie's roommate, janice, fell asleep about 25 minutes ago. now, kelsie needs to awaken her so that they can get to a party on time. janice is sleeptalking about her boyfriend's dog. when kelsie begins laughing, janice wakes up. she was in sleep.

Which of the following guidelines should be followed if you have a large spill that is dangerous or beyond your ability to clean up? a) call emergency authorities b) try to keep it quiet so nobody panics c) if the material is flammable, get several buckets of water to dilute it with d) wipe up as much as you can with appropriate rags

Apsychologist has developed a series of personality inventories and wants to determine if they are valid. one of the scales measures perfectionism, so he asks a colleague for advice on how to establish the validity of this scale. the colleague tells him that if he were to find a sample of people with personality disorder, these people would obtain high scores on a scale that measures perfectionism.