That mcdonald’s is found in almost every country around the world is an example of:
globalization
diffusion
culture lag
xenocentrism

The answer is globalization.

Explanation:

McDonald's is the largest, most affordable fast food chain. There is a McDonald's restaurant in every country (except Korea). this company is based now on customer service, friendliness of employees, and room for advancement. They also offer 401K, and affordable health insurance..heck, I may even apply!

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.