Describe the circumstances that lead up to king's nonviolent direct action approach in birmingham.

During the year 1963, a Court in Alabama had ordered King to abstain himself from protesting against the treatment that African Americans received. However, he disregarded this judicial order and proceeded to continue his protests. As a result, he was put in jail.

While in jail, he decided to write a letter to a local newspaper explaining his reasons for continuing his protests despite the fact that he was ordered to abstain from it. In his letter, he makes reference on Saint Augustine, saying that "an unjust law is no law at all".

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in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.