Appeals designed to arouse negative emotions are called what kind of appeals?

Fear Appeal

Explanation:

The appeal to fear is the fallacy in which one tries to convince someone of something using fear, usually with threats. The goal of a fear campaign can be achieved by using tools such as strong images, threatening slogans, songs, or anything else that arouses negative emotions.

The appeal to fear is effective precisely because it reduces our ability to reason, as it gives us unpleasant sensations and the more uncomfortable we are, the more unable to reason critically we become.

The appeal to fear is widely used in cigarette advertisements, which show images of people with serious health problems caused by smoking, for example.

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