Knowing that someone is trying to coerce you may prompt you to do the opposite of that person's wishes. this response is predicted by

Reactance is a motivational response to offers, people, guidelines, or directions that undermine or take out particular social flexibilities. Reactance happens when a man feels that somebody or something is taking ceaselessly their decisions or constraining the scope of choices.

This response is predicted by "the reactance theory."

Reactances can happen when somebody is intensely compelled to acknowledge a specific view or state of mind. Reactance can make the individual embrace or fortify a view or state of mind that is in opposition to what was expected, and furthermore builds protection from influence. Individuals utilizing reverse brain research are playing on reactance, endeavoring to impact somebody to pick the opposite they ask.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.