During a recent disaster john witnessed and watched an accident and yet did nothing to provide assistance. he may have rationalized, engaged in denial or transferred his personal responsibility to in the situation because of what social psychologist call the

The bystander effect which is also known as bystander apathy, refers to a social issue in which people are less inclined to offer assistance to a casualty when other individuals are available. The more the quantity of onlookers, the more improbable it is that any of them will help.

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