The broad term for the use of similes, metaphors, hyperboles, and personification is called

The broad term for the use of similes, metaphors, hyperboles, and personification is called "figurative language".
Figurative language alludes to the shading we use to enhance our written work. It takes a common articulation and dresses it up in a suggestive gown. It tenderly suggests something without straightforwardly expressing it. Figurative language is an approach to draw in your readers, introducing through your written work with a more inventive tone. 

Americans often speak of their country as one of several large regions.  these regions are cultural units rather than governmental units --  formed by history and geography and shaped by the economics, literature and folkways that all the parts of a region share. what makes one region different from another? a region's multicultural heritage as well as distinct demographic characteristics like age and occupation make regions different and special. within several regions, language is used differently and there are strong dialects. there are also differences in outlook and attitude based on geography.