A company has created an ice cream that has zero calories, but it is made with chemicals that recently were proven to cause cancer in rats. They
decide to design an ad campaign that focuses solely on the zero-calorie aspect of the product and market it as a "super healthy, zero-calorie,
sweet treat for the whole family." What advertising method does this MOST likely demonstrate?
OA endorsements
OB. facts and figures
OC. card stacking
OD. weasel words
Answers: 1
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