The XYZ company is opening its first store in the Pleasantville area. It has budgeted $50,000 to advertise its grand opening and attract customers to the store. The financial manager of the company wants to make sure their large budget is well spent. Using complete sentences, discuss three categories of demographic data that the advertising department should use to ensure that their ads are very appealing to the residents of Pleasantville. Be sure to explain why the demographic information you select is important for the advertisers to know