If an author wanted to inform readers about the different types of advertisements, how would this shape his essay’s content and delivery? He would take an explanatory tone with readers to reveal the different categories of advertisements. He would take a factual tone to show readers why most advertising is exaggerated or even false. He would take a formal, technical tone telling readers about the amount of advertising they see every day without even noticing it half the time. He would take an amusing tone showing readers the worst advertisments ever created.