What is the average rate of change between: X = 1 and x = 2?
x = 2 and x = 3?
x = 3 and x = 4?

if you are saying purchasing 3 social media ads and one newspaper ad counts as one purchase then there are:

6 purchases

if you are asking how many of each then:

18 social media ads

6 newspaper ads

from the sentence, "tomorrow morning, akiko will arrive an hour late" depicts a third person perspective because it doesn't use any pronoun to replace akiko, the subject of the sentence, and it is in singular form since akiko is only one person.