![Mathematics](/tpl/images/cats/mat.png)
Mathematics, 02.06.2021 18:40, kaylee0424
Case study 4
Advertising media selection
Problem data
Advertising media
Cost of one view
(in β¬)
Units of expected audience rate of one view
1. Friday β day
400
5000
2. Saturday β day
450
5500
3. Sunday β day
450
5700
4. Friday β night
500
7500
5. Saturday β night
550
8200
6. Sunday - night
550
8400
11
LINEAR PROGRAMMING β CASE STUDIES
Other relative elements
β Goal: Determination of views / records in order to maximize the total audience rate β Total available amount: β¬ 45000
β Maximum amount for Friday: β¬ 11000
β Maximum amount for Saturday: β¬ 14400
β Total daily view number: at least 20
β Total nightly view number: at least 50% of the total
β Maximum view number: each day 12, each night 18
12
LINEAR PROGRAMMING β CASE STUDIES
Decision variables
Ξ§1 = number of views on Friday (day)
Ξ§2 = number of views on Saturday (day)
Ξ§3 = number of views on Sunday (day)
Ξ§4 = number of views on Friday (night)
Ξ§5 = number of views on Saturday (night)
Ξ§6 = number of views on Sunday (night)
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Answers: 3
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Case study 4
Advertising media selection
Problem data
Advertising media
Cost...
Problem data
Advertising media
Cost...
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