Analyze the business model that Carrie has created for her business, and determine which actions are helpful in making her business profitable.
Carrie owns a chain of furniture and home appliance stores. She has noticed that college students
and newly married couples are often disappointed in the furniture they can afford. Her business
idea is to create a new line of beautiful, durable furniture at low prices. Because she already owns
stores, she has a set process for operations in place. Her designers will work with manufacturers to
create a plan for reusing existing production processes. They will buy materials and inventory in
bulk. They will use flat packaging and large volumes. Her stores are located close to major cities.
Recently, Carrie's competitor, which is known for its line of kitchen appliances, has introduced new
kitchen products. This company has also started giving coupons to customers. After noticing the
competitor's popularity, Carrie's marketing team launched a similar marketing strategy. They
introduced new kitchen products, and they promoted them using various social media platforms.
Part A
Using the information about Carrie's business model, match each attribute of Carrie's business by placing
the letter next to the corresponding description
Attributes:
A type of industry
I
B. purpose of the business
C. target customers
D. how the business can increase profits
Descriptions:
sell beautiful, low-priced furniture
lower operational costs
retail
students and newly married couples