THIS IS A MARKETING QUESTION I need help creating a 1 paragrpgh on goals and objective on an app for students to rent/sell texbooks by creating an account. This app will charge students a $2 activation fee for college students. This is a new app idea for a marketing plan essay. I need help formulating numbers to consider and maybe a chart.

Have numbers! This is crucial! Projected sales, market share, costs, and profit for the first 5 years of business. You should be specific in your estimates and justify fully. Don’t just put down numbers – fully explain where you got these numbers or how you logically derived them. You should have a carefully developed spreadsheet and/or charts and graphs with realistic numbers. Fully take into account all costs and show how you derived those cost figures.

Examples of “vague or not specific” marketing goals (what NOT to include):

· Satisfy customers

· Be located in the right place

· Make sure production meets demand

Examples of actionable (SMART) marketing goals (what TO INCLUDE):

· Earn a 10% ROI by the second year of operations

· Increase market share from 16% to 18% by the end of fiscal year 2018

· Improve the firm’s reputation within the company by increasing local charity spending by 50% over the next three years.