PLEASE HELP NEEDS TO BE DONE SOON

Do u just plot the numbers on the graph like (1,

This is a map of the mars exploration rover opportunity predicted landing site on mars. the scale is 1cm : 9.4km. what are the approximate measures of the actual length and width of the ellipse? i mostly need to know how to set it up : )

I'm at a bookstore with $\$35$ in my pocket and a $20\%$-off coupon. what is the cost of the most expensive book i can buy with my money and the coupon? (assume that there are books of every possible price in the bookstore. it's a large bookstore! )