Mathematics, 07.09.2020 03:01, pssluke
F marketing research indicates that an average print only subscriber will only continue their subscription for 24 months if they don't also purchase the digital edition, what is the 3 year CLV of a current print edition customer taking into consideration those that will choose print only (who drop after 24 months) and those that choose to add the digital edition (who drop the print only after 16 months)?
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