To help control political favoritism, there have been global efforts to:
Promote fairness in the electoral process.
Control the rapid decrease in campaign costs.
Diminish the role of political parties.
Discourage grassroots participation.

Promote fairness in the electoral process.

Explanation:

Political favouritism works through favour to a specific media group in the form of  government advertisement . It is done to bring about a favourable atmosphere about the government or any other power centre . It is done to create a narrative in favour of the ruling political party.

To counter it on global basis , fairness in the electoral process is advocated by all global leaders. Fairness in electoral process encompasses all such measures that thwart covert effort to influence the people's opinion .

explanation: legitimacy is liking the laws. or like being legit (real).

-tanqr