The 1950s is marked with the Car Culture and the aggressive promotion of family road vacation, family values, and association of cars with status symbol by the car companies. Along with conventional advertisement tools such as magazines and newspapers, TVs and radios played a key role.
Further Explanation:
The years following the world war witnessed Baby Boom. Unprecedented population and economic growth leading to the inflated consumerism. The market flooded with New and improved products, Car companies showed up with innovative approaches and deals to market and advertised their products focusing on generational marketing, demographic targeting, and research.
The memories of War and depression were replaced by the affirmative family values portraying modern family. Â The concept of two-cars in a family was heavily advertised in TVs and radios. The advertisement policy was to broaden the customer reach which they achieved by targeting the Family. The marketing was all about what the vehicle can perform. The concept was to match the idea of a suburban family with the idea of car ownership. The commercials which did not feature family, showed couples driving out for some vacation.
Celebrity endorsements were heavily pushed by the car companies for the advertisements in TVs and radios.
Apart from regular TV advertisements songs dedicated to cars were recorded. Rocket 88, Kings of Rhythm, Hot Rod Lincoln, and Wake up Little Susie are some of the examples. As a result, by 1955 automobiles established to be the most advertised product surpassing cigarettes and packaged goods. Â
Learn more:
1. Which statement accurately describes china after the civil war?
2. Under the articles of confederation, if Virginia had ten thousand citizens and Delaware had five thousand citizens, how many votes would each state have in the legislature?
Answer Details:
Grade: High School
Subject: History
Chapter: NA
Keywords: Car Culture, Family Road vacation, Family Values, Status-Symbol, Baby Boom, Consumerism, Demographic Targeting, Research, Celebrity Endorsements, Songs, Rocket 88, Commercials, Targeting the Family.
