Content marketing is exploding. It makes sense, as a written article or produced video can convey more information and users actually choose to read/watch it. Companies are willing to pay content marketers, including YouTubers, big dollars to have them promote their product.
So how much do they really make? Well, let’s look first at how much companies pay them to promote a product and secondly let’s look at how much YouTube pays them to run ads.
How Much do You Pay a YouTuber to Promote Your Product.Obviously this varies widely depending on the YouTuber’s audience and the marketing objective. In general, YouTubers typically charge around $10,000 per 100,000 views. It’s difficult to predict how many views a native video will get, so that is the risk an advertiser takes.
How Much YouTube Pays YouTubers Per View. Once the YouTuber links Google AdSense to their channel, they make 68% of the ad revenue . YouTube charges advertisers when a viewer watches 30 seconds or more of the ad, and typically charges around $.18 per view . Only about 15% of viewers will be counted as a “paid view” since many of them skip.
So if you have 1,000 views to your video and 15% actually watch the ad, then you would have 150 paid views. At $.18 per view, this would equate to $27 total charged to the advertiser. As the content creator you get 68% of that, so you would average around $18 per 1,000 views.
Here is it another way:
1,000 views –> 150 views of people completing the ad
$.18 per view x 150 views = $27 charged to advertiser
$27 advertiser charge x 68% revenue share = $18 paid to content creator per 1,000 views
