Before the rise of consumerism, people shopped in local markets to meet the needs of the family. According to the principles of consumerism, why should people go shopping? Shopping was seen as a civic responsibility--a way to support the country's capitalist economy.
Shopping was seen as task that men as well as women should peform, since women also worked in factories.
Shopping was seen as a private matter that had no relationship to the national economy.
Shopping was seen as a way for wealthy peole to pass time--since they didn't have to work.