Buying a New Computer or Digital Camera You can use the decision-making model and grid for any consumer decision. As-

sume you want to buy a computer or a digital camera. Fill out the decision-making

grid that follows and decide which computer or digital camera to buy. Find the alter-

native models at electronics superstores, computer or camera stores, or online

stores. Develop your criteria, which could include size, cost, memory, disk capacity,

speed, audio and video capabilities, etc. Choose the criteria that are most impor-

tant to you; fill out the grid; make a choice, and justify it.

Decision-Making Grid

The Problem:

Criteria

Alternatives

The Decision: