Positive influences of the media
Raise awareness of sport
Promote healthy active lifestyles
Showcase sport's positive values
Present positive and inspiring role models
Motivate people to take part
Set high standards for performance
Provide examples of skills and tactics
Publicise a variety of sports and activities
Make certain sports more fashionable
Introduce new supporters to sport
Educate spectators through analysis
Celebrate effort and success
Give sport a high status in society
Give people a sense of belonging
Generate revenue and attract investment for sport
Generate revenue for charity
Negative influences of the media
Intrude on performers' privacy
Undermine people's confidence and careers
Showcase negative values and behaviour
Undermine officials and their decisions
Dictate event schedules and availability
Alter competition rules and traditions
Edit coverage so it is incomplete or biased
Obstruct spectators and participants
Reduce spectator attendance at live events
Reinforce inequalities by limiting coverage to traditional sports or social groups and under-representing women's, black and minority ethnic (BME) and disability sport
Incite distrust and prejudice between groups
Discourage activity by encouraging armchair spectators
Explanation:
