The importance of television in the presidential election of 1960 suggested that
A. fewer people had televisions in their homes.
B. television was more powerful than radio.
C. voters might be swayed by appearances rather than by issues.
D. civil rights would become an important issue.

C. voters might be swayed by appearances rather than by issues.

Explanation:

The 1960 campaign was the first presidential campaign in which television played an important role. It was a new medium then and politicians were adapting to TV appearences. John F. Kennedy spoke and looked at the camera, which was the right thing to do, while Richard Nixon didn´t and that made him look disconnected. Some analysts say John F. Kennedy looked better visually than Richard Nixon during the presidential debate. Nixon looked "pale" because he had refused to get appropriate makeup. Kennedy won the race that year.

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