What value dies the video add to the public service campaign by un women?

•it reaches a unique audience that may not have access to the internet.
•it increases the persuasiveness that the campaign by showing the search results in real time.
•it strengthens the reasoning by displaying the face os a women.
•it delivers a more powerful message by explaining the topic beyond women’s rights.

answer (b)

It increases the persuasiveness that the campaign by showing the search results in real time.

Option B

Explanation:

With the ever evolving and consistently changing digital landscape, videos have become increasingly indispensable for marketing and mass reach. However, convincing the written content may be, the real impact is created by videos by the means of engaging the viewers.

Videos are in essence "practice what you preach" and hence, pursuasive enough to attract and make believe the audience in the product/service being advertised/marketed. Therefore, UN Women also put this tool into use to convince their audience about the authenticity and motive of their public service campaign.