1. do you think blurring the line between a business good and a consumer good is an effective marketing strategy? explain. 2. which phase of the product development process do you believe is most important? why? 3. how important do you think focus groups are to the eventual success of a new product? 4. given what you've learned about the product life cycle, why might it be wise for a consumer to wait a few months before purchasing a newly launched product? 5. which distribution channel do you think is most effective for companies? why? 6. what type of promotions do you think are most effective in the sports and entertainment marketing industry? explain. 7. do you think personal selling is more effective than advertising? why or why not? 8. why would you need to analyze your competition before commercializing a new product? 9. other than a sale, what are some other results of an advertisement that a company would find beneficial? 10. do you think that negative publicity is better than no publicity at all? explain.

A35-year-old woman comes to the ed complaining of chest pressure. she has had such episodes intermittently over the last 5 years, usually when sleeping, but over the last year she has had more frequent severe symptoms that are occasionally associated with severe migraine headaches. the pain is midsternal and is described as pressure that extends as a band around her chest. the ed physician is initially dubious that the pain is cardiac in origin, because the woman has no coronary disease risk factors. an ecg, however, shows 2mm st-segment elevation and inverted t waves in leads v1 through v5 and 1mm st-segment depression in leads ii, iii, and avf. before the cardiologist arrives in the ed, the patient's ecg has returned to normal. this repeat normal ecg is obtained after the administration of aspirin, nitroglycerin, morphine, and oxygen. which of the following is most likely for these findings? - diffuse intimal thickening with focal areas of atherosclerotic narrowing - intermittent thrombus formation and lysis in the left anterior descending artery - intermittent thrombus formation and lysis in the right coronary artery - plaque rupture and thrombus formation in the left anterior descending artery - transiently increased coronary vascular tone in the right coronary artery