Media ads try to appeal to human psychological (aka mental) needs question 2 options: being a socially acceptable person. finding a "quick fix" to our problems. being attractive to the opposite sex. all of the above

The media ads try to appeal to the human psychological need by all of the above! We're all pressured to having to be a "normal" person who acts a particular way and are shunned by being "social unacceptable". We're also a society who need instant gratification therefore, anything that is a "quick fix" will appeal to the masses. Of course, being attractive in the media is the main thing to the point that fake ads use 99% photoshopped images to fit the "social standards" that are typically not obtainable to most people.

The skills he need is to practice seeing and hearing