When conducting business in Saudi Arabia, Charles, a marketer from a U. K. company, orders a round of alcoholic drinks at a business dinner meeting with local business owners. Which cultural area did Charles forget to consider?

The question is incomplete because the options are missing. Here are the options.

 A. Cultural time and punctuality

 B. Cultural language

 C. Cultural business norms

The correct answer is C. Cultural business norms.

Explanation

Saudi Arabia is a Middle Eastern country where drinking alcohol is socially frowned upon and people who drink in public are punished. According to the above, it can be inferred that Charles (the merchant of British origin) is not considering the business cultural norms because in Saudi Arabia drinking alcohol in public is something unethical and even a crime. So, local merchants may disapprove of this action during a formal business meeting and they may reject the business with Charles for acting against their culture. So, the correct answer is C.

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