Practice identifying advertising techniques by matching the advertising technique used with the examples listed below. Type your answer in the column provided. (7 points)

Answer

Technique

Example

Nostalgia

“Lose weight the way 6 million Americans have. It’s the method 3 out of 4 doctors recommend.”

Bandwagon

A cool, sparkling soft drink sits next to a hot, sizzling hamburger.

Escape

A famous actor says that he buys a product and recommends it to everyone.

Humor

Lemonade is served on a back porch of a house situated near an old fishing pond.

Sense Appeal

“Buy your next car at Crazy Joe’s, where everyone gets the best deal around!”

Statistics

A person falls down a flight of stairs then exclaims “It’s the kind of soft drink you could fall for!”

Testimony

A woman relaxes in her bathtub as she lathers the shampoo in her hair and is completely peaceful even though her kids run wild in the next room.

The five components of health-related fitness include cardiorespiratory fitness, muscular strength, resting heart rate, muscular endurance, and body composition cardiovascular fitness, muscle tone, muscular endurance, flexibility, and body composition calisthenics, muscular strength, muscular endurance, flexibility, and body composition cardiorespiratory fitness, muscular strength, muscular endurance, flexibility, and body composition

Abraham maslow's theory of personality development was the "ages and stages" model

Poliovirus is an rna virus of the picornavirus group, which uses its rna as mrna. at its 5' end, the rna genome has a viral protein (vpg) instead of a cap. this is followed by anontranslated leader sequence, and then a single long protein-coding region (~7000 nucleotides), followed by a poly-a tail. observations were made that used radioactive amino acid analogues. short period use of the radioactive amino acids result in labeling of only very long proteins, while longer periods of labeling result in several different short polypeptides. what conclusion is most consistent with the results of the radioactive labeling experiment? a) host cell ribosomes only translate the viral code into short polypeptides. b) the rna is only translated into a single long polypeptide, which is then cleaved into shorter ones. c) the rna is translated into short polypeptides, which are subsequently assembled into large ones. d) the large radioactive polypeptides are coded by the host, whereas the short ones are coded for by the virus.