In your opinion, how do alcohol advertisements build pleasant expectations about consuming alcohol? how can this affect the behavior of some adolescent viewers?

Alcohol advertisements build pleasant expectations about consuming alcohol because it is often advertised as a a good time. Commercials usually show parties or a few people where they are smiling and laughing, getting the audiences attention to show the reason behind their happiness is alcohol. This can affect the behaviors of adolescents, especially those in a rough household, by showing and telling them that a way to have a good time and be happy is to drink. 

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