Hearing the word “rabbit” may lead people to spell the spoken word “hair” as “h-a-r-e.” this best illustrates the outcome of a process known as

It's known as priming

it's an implicit memory effect in which exposure to one stimulus influence the response to another stimulus

For example after you watching a horror movie, people tend to perceive a red liquid on the floor as blood, meanwhile if people see a red liquid on the floor in a pizza place, they tend to perceive it as Sauce