Face-to-face communication
First impressions are very important to the French, and may have a strong impact on the outcome of your business relationship. There are a number of verbal and non-verbal communication issues you should consider when doing business in France:
Verbal Communication:
You will find that conversations often develop into spirited debates. Therefore, give opinions only on subjects that you are knowledgeable about, otherwise you might be expected to elaborate and defend your views.
Studying French history, politics, and other aspects of the culture will be an advantage for you in conversation with the French.
Be prepared to answer questions about your own country, especially regarding its history and political matters. There is rarely a moment of silence, except when the topic under discussion has been exhausted, and nothing new has been introduced.
Welcome topics of conversation include: food/praising French cuisine, art, music, and philosophy, sports and current events/history of France (but only if you know what you’re talking about especially with regard to Napoleon) – French people love talking about food so this should be an easy subject if you have to choose one.
Non-Verbal Communication:
Because of their Latin background, the French, not unlike the Italians, express themselves with more gestures and more emphasis than for example the Irish or British.
Give business cards to the receptionist or secretary upon arrival at an office and to each person you meet subsequently.
Print cards in English or French, preferably both.
Include your academic degree and/or title, as the French place great importance on these.
Communicating across cultures takes sensitivity and awareness. By studying other cultures, we become more aware and are able to adapt in our efforts to communicate. Regarding tips for integrating oneself into the culture, and effecting communication, a twist on the old cliché, “when in France, do as the French do,” is a good rule of thumb, in order to demonstrate a respect for the culture. When these attempts are accompanied by a genuine interest to learn and a considerable amount of humility, a foreign business counterpart will impress his French hosts as a considerate individual. He/she will be forgiven the occasional inevitable faux pas.
