Word for a trick to draw attention to something

What details of the first two paragraphs convey a sense of the ordinary, behind the scenes routines of film critics?

Haagen-dazs, which is owned by general mills, said bees are actually responsible for % of its 60 flavors - such as strawberry, toasted pecan and banana split. identify the percent

What is the metaphor used for captain beatty? what is he being compared to?