How do advertising techniques try to persuade a consumer to purchase a product

What images do you see in this stanza

You suspect that this article has left out some facts that might lead the reader to believe that someone else made the star-spangled banner. what is the best way to verify this? by consulting a variety of sources by disregarding the article entirely by writing a letter to the editor of the publication that printed the article by reading various historical accounts by verifying the opinions

Why should college athletes not get paid for play claim: state the point of a of why they shouldn't then direct quotation to support why they shouldn't then explain a point b then direct quotation to support point b that you just answered above