"(9) Sustainability has become a buzzword in recent years for brands across industries, and some progress is being made across industries. (10) Unfortunately, many of these companies are engaging in nothing more than greenwashing, or the practice of making only superficial efforts to address environmental concerns. (11) Writing to ask how a company uses or plans to use closed-loop manufacturing is an effective way to pressure them to make changes." In the third paragraph, the writer wants to expand on the concession that industries are making some progress with implementing environmentally friendly measures. Which of the following statements would best achieve this purpose?

A. Most publicly traded companies are caught between the struggle to do the right thing and the desire to meet shareholders’ expectations, and they often side with shareholders.
B. Myriad companies across a variety of sectors have already made the switch to more environmentally friendly methods of manufacturing and processing.
C. It can be difficult to discern which companies are serious about reducing waste and which are merely using carefully branded language such as “green” and “eco-friendly” in their copy.
D. The origins of the modern environmental movement can be traced back hundreds of years, so it is clear that its concerns are no mere flash in the pan.
E. More often than not, the companies that are willing to discuss how they measure their environmental impact are the same ones that have nothing to hide.