What is the New York Times doing to try to keep up with digital technology?

According to The Guardian, "the New York Times takes its technological approach seriously. Already in January 2006, Michael Zimbalist had joined the Times Company as vice-president, research & development operations, and to envision the future of news. His 12-person team analyses data and tests and builds products to safeguard the future of the 160-year-old brand. 2009 was the year when the New York Times executives understood the full impact of digitalization. Being eager not to be disrupted but to play along with the disruptors, the executives made several efforts to understand what was going on – including reading the paper only on digital devices for a certain time. The future of news consumption is the core of the technological approach of the Times. Apart from analyzing web data for building the metered model, their R&D team continuously envisions how news reading might change with new technology, for example with RFID chips."

Explanation:

There is no explanation for this answer. All credit goes to The Guardian and qbattiste.

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