This introductory paragraph is missing a hook: Advertising goes everywhere with us; it’s on trains, planes, and buses. It shouts at us at sporting events from the banners on display and the electronic scoreboards. Advertising takes the form of brand names and logos on our clothing and accessories. You can’t even turn on the television or check out your favorite website without watching an advertisement. At every point, advertising shouts, whispers, or cajoles us to “Look at me! Buy me!” But how exactly do advertisements do it? As it turns out, just a few formats characterize the majority of ads.

Which of the following options would be the most effective hook?

Five thousand! That’s about how many advertisements you are exposed to in one day if you live in a metropolitan area.

The amount of advertising has increased significantly over the last twenty years.

Television, radio, social media, and print media are four common ways advertisers communicate to the public.

There are four main advertising formats: association, demonstrative, storytelling, and endorsement.