Directions: Read the scenario below and type your response in a document. Scenario: Congratulations you have just been hired by Nike to define a target market for a new shoe that they are creating. Nike has decided to design a new running shoe that has lights around the bottom portion of the shoe. The lights on the bottom portion of the shoe were created to help customers see where they are running or walking in the dark. The lights will come in different neon colors such as green, pink, blue and yellow.

Assignment details: Give a detailed description of who you are going to market the shoe to and why. (2 paragraphs 5-7 sentences)

Think about how you will market the product to your segmented group and why. Remember, if you are marketing to kids you might do something totally different than if you are marketing towards the elderly. Now for the fun part! Describe in detail your marketing plan. Your description should focus on the marketing strategy and implementation parts of the marketing plan and needs to be at least two paragraphs long (2 paragraphs, 5-7 sentences long).

1. Put Customer Interests First

Customers like great products and they like serious benefits.

For them, things that benefit them personally are easy to justify. The Nike Moon shoes did this, but only because the customer was beginning to understand jogging and its benefits for their health. Bill’s secret goal wasn’t to sell shoes, he was simply promoting something that he believed in. This may not sound like a marketing strategy, but it certainly should.

2. Base Your Strategy On A Felt Need

Initially for Nike’s audience, the felt need wasn’t for better running shoes, but for a better way to get in shape.

Certainly, running was already popular among kids and athletes in the 1970’s, but it wasn’t the widespread social activity that we see today. The growing white-collar workforce helped pave the way for social activities that included the promotion of cardiovascular health. Once the trend was ingrained, the need shifted and the “jogging shoes” themselves became the felt need.

3. Believe In the Product You Are Selling

It’s unlikely that Bowerman’s original goal was to become a millionaire as he penned the pages of his first jogging pamphlet.

That wasn’t why he did what he did. His only goal was to promote a sport and an idea that he believed in. As marketers, shouldn’t we believe in the product and the ideas we are selling? For Bowerman, it sure made marketing a lot easier. He was “marketing” without even realizing what he was up to.

4. Sell Easily Identifiable Benefits Instead Of The Product

While jogging is pretty easy to understand, the waffle tread isn’t (at least not until you understand why Bowerman made it in the first place). His goal was to make the world’s most light–weight running shoe. He believed that this factor alone could dramatically improve the speed of a distance runner. His product worked and quickly gained the industry respect that it deserved.

Explanation:

98 points!

assignment

analyzing characters

respond to the following questions in one paragraph for each. use specific examples from the text to support your responses.

1. there is a set of twins on the island named sam and eric. however, when describing them, golding regularly refers to them as samneric. how does this way of describing the twins relate to their behavior and the way that readers understand their characters? what examples of their behavior readers see that samneric is really the appropriate way to refer to them?

2. as the boys set out to search for the beast, ralph allows jack to lead the way, and he sinks to the back of the pack, " to have escaped responsibility for a time." what does this moment lead you to infer about ralph and about his feelings about being the group’s leader? what does this moment foreshadow?

3. while part of the party searching for the beast, simon realizes that the notion of the beast that the other boys have does not make sense. a beast sitting atop a mountain with claws, a beast who did not leave tracks, could have easily caught the twins. simon has a different picture of the beast: "there rose before his inward sight the picture of a human at once heroic and sick." how does this picture relate to the beast that samneric saw? how does it relate to what simon said earlier about the beast being "only us"?

no plagarism

me

someone plx on this 2question