Directions: Read the scenario below and type your response in a document. Scenario: Congratulations you have just been hired by Nike to define a target market for a new shoe that they are creating. Nike has decided to design a new running shoe that has lights around the bottom portion of the shoe. The lights on the bottom portion of the shoe were created to help customers see where they are running or walking in the dark. The lights will come in different neon colors such as green, pink, blue and yellow.

Assignment details: Give a detailed description of who you are going to market the shoe to and why. (2 paragraphs 5-7 sentences)

Think about how you will market the product to your segmented group and why. Remember, if you are marketing to kids you might do something totally different than if you are marketing towards the elderly. Now for the fun part! Describe in detail your marketing plan. Your description should focus on the marketing strategy and implementation parts of the marketing plan and needs to be at least two paragraphs long (2 paragraphs, 5-7 sentences long).