Please help me! I asked once already I just really need help! 50 points? :( What does ‘makes a play straight for the emotions of the audience’ mean?

It means that the person making an argument is purposely evoking the emotions of his audience in order to persuade them. if you want more words for it then like

A subgroup of fallacies of relevance.

these arguments attempt to sway the opinions of people by compelling them to feel emotions such as pity anger fear Joy peer pressure intimidation etc

b. both have yearned to escape the environment they experienced as a child.